DRUMROLL®
eatdrumroll.com
7 Mile Brands is a CPG incubator that creates, partners with, and invests in disruptive brands across the food and beverage industry.
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Founders
Jason Cohen
Co-Founder & CEO
In 1999, Jason co-founded Mamma Says Biscotti, scaling the brand through a strategic partnership with Kellogg’s before transitioning the business to Wind Point Partners six years later. Building on this success, Jason launched Sensible Portions® Veggie Straws, which quickly became America’s favorite and top-selling puff snack. In 2010, Sensible Portions® joined the Hain Celestial Group’s portfolio.
Continuing his entrepreneurial journey, Jason co-created Mrs. Thinster’s™ Cookies and served as a board member for That’s How We Roll, a better-for-you snacking platform featuring ParmCrisps® and Thinsters™. From 2016 to 2021, he co-founded and served as co-CEO of Halen Brands, an incubator platform that successfully scaled and transitioned several high-growth brands, including CORE® Water (acquired by Keurig Dr Pepper), Chef’s Cut Real Jerky Co™ (acquired by Sonoma Brands), From the Ground Up® (acquired by Our Home), and OWYN™ (integrated into United Brands™). In 2021, That’s How We Roll became part of the Hain Celestial family.
Jason also played a pivotal role in the meteoric rise of SKINNYPOP® Popcorn, joining as a strategic partner in 2013. The brand ultimately became a cornerstone of Hershey’s snacking portfolio in a $1.6 billion transaction. Additionally, he has been a key investor in a range of disruptive brands, including Hint® Water, Casa Azul Spirits, ZENWTR, Lemon Perfect®, and BloxSnacks, and serves as a board member and significant owner of GORGIE™.
Beyond his work in the snack industry, Jason serves on the Board of Trustees for the University of Maryland and the Massachusetts Eye and Ear Clinic. In 2019, his family trust established a grant for the University of Miami Concussion Center.
Today, Jason serves as the Chairman and Co-Founder of 7 Mile Brands, which owns PRETZELIZED™ and holds a strategic investment in Drumroll®.
Sammy Kestenbaum
Co-Founder & CEO
Sammy launched his career at The Hain Celestial Group in 2005, where he managed prominent brands like Earth's Best® and Sensible Portions®, with a focus on driving sales and innovation.
As Vice President at SkinnyPop® Popcorn, he was instrumental in driving national sales growth and broadening the product portfolio.
As CEO and co-founder of That's How We Roll, Sammy led the exponential growth of Mrs. Thinster’s™ and ParmCrisps®, culminating in a successful acquisition by The Hain Celestial Group in 2021.
Today, Sammy is the CEO & Co-Founder of PRETZELIZED™
Team success
A track record of historic proportions in the food and beverage space.
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1998
Founded Mamma Says Biscotti.
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2005
Mamma Says Biscotti acquired by Nonni’s Foods.
Founded Sensible Portions®.
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2010
Sensible Portions® acquired by The Hain Celestial Group.
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2012
Founded Rickland Orchards™ and Mrs. Thinster's™ Cookies.
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2013
Rickland Orchards™ acquired by B&G Foods.
Strategic partnership begins with SkinnyPop® Popcorn.
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2014
Mrs. Thinster’s™ Cookies acquired by Clearlake Capital Group.
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2015
SkinnyPop® investment completed by TA Associates.
Invested in Chef’s Cut Real Jerky Co.™ and CORE® Nutrition.
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2016
Founded ParmCrisps®.
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2017
Acquired Only What You Need (OWYN™).
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2018
Founded From the Ground Up® Snacks.
CORE® Nutrition acquired by Keurig Dr. Pepper.
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2020
Chef’s Cut Real Jerky Co.™ acquired by Sonoma Brands.
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2021
ParmCrisps® and OWYN™ acquired by The Hain Celestial Group.
Note: The founding team either founded, partnered, and/or invested in the above brands individually or collectively.
Press
Multi-Exit Entrepreneurs Launch Pretzelized To Shake Up America's Most Beloved Snacks
Getting That Dough: 7 Mile Brands Invests $3 Million in Drumroll Snacks
7 Mile Brands Introduces PRETZELIZED™ to Disrupt and Reinvigorate the Pretzel Category
NOSH 2024 Best Of Awards, Best New Product: PRETZELIZED™